Value to play “strong part” in customers' minds in rebuilding out-of home market: Woolworths head of food service development Michael Brown

He joins the QSR Media Sandhurst Conference’s annual Leaders Panel.

Woolworths head of food service development Michael Brown is joining the QSR Media Sandhurst Conference & Awards: A Virtual Event as a member of our annual Leaders Panel.

The Leaders Panel, themed as “Restaurant Leadership In The Time of COVID-19”, intends to provide attendees a first-hand pulse of the industry from the country's top restaurant executives, who will discuss the issues, challenges and opportunities amidst the pandemic.

Check out our quick Q&A with Brown.

QSR Media: What has drawn you to get involved in the industry?
Brown: Our focus is on the food-to-go market and this is being driven by our customers seeking an ultra-convenient and frictionless one-stop-shop experience for their breakfast, lunch, snacking and dinner missions.

What are some of the industry issues you're thinking about at the moment? What are some developments you're seeing that the industry should take a closer look at?
While the food-to-go and the restaurant industry has been hit hard by the recent events of COVID-19, the medium to long term emerging trends around convenient and frictionless shopping experience I expect will only accelerate as restrictions start to ease. Being mindful of the challenging economic conditions, value will play a strong part in customers' minds as we rebuild the food-out-of-home market.

What can we expect from your participation at the QSR Media Sandhurst Conference & Awards? What are some things you're excited to do there?
I look forward to sharing industry trends we are seeing emerge from the Australian and international retail food-to-go markets. We are better together and through the immensely challenging times we are living in. I'm excited to be part of the 2020 QSR Media Sandhurst Conference & Awards to share our learnings to date and plan the future together.

The Q&A was lightly edited for clarity. Secure your tickets at the QSR Media Sandhurst Conference & Awards by registering here.

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