Hungry Jack’s coffee arm launches loyalty programme

Customers who order four medium-sized coffees will get another one for free.

Jack’s Cafe, the drive-thru coffee arm of Hungry Jack’s, is encouraging more app use with the launch of a new loyalty programme.

Interested customers are told to log in to the Hungry Jack’s app or delivery ordering site to activate a loyalty rewards card, then purchase a hot or iced barista coffee from eligible restaurants to earn stamps.

After acquiring four stamps, customers will then get a voucher for a free medium-sized hot or iced coffee.

“At Hungry Jack’s we look forward to making the morning grind taste better for the millions of Australians who love a cup of rich, velvety smooth barista coffee with our new Jack’s Cafe Loyalty Rewards program,” Hungry Jack’s chief marketing officer Scott Baird said.

Hungry Jack’s CEO Chris Green previously revealed to QSR Media its plans to scale its Jack’s Cafe business, aiming to integrate the coffee concept across 450 stores in two years, rivaling established cafe chains.

(Also read: Hungry Jack’s bets on suburban locations, drive-thru coffee to fuel its race to 700 restaurants)

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