, Australia

Domino’s Pizza Roulette returns for Halloween promotions

The pizza giant also plans to re-season its Seasoned Chicken Wings with a hot new sauce.

Domino’s has brought back its Pizza Roulette promo for the Halloween season.

This time the pizza giant is planning to up the ante by its new Reaper Chilli Sauce.

As per the rules of Domino’s Pizza Roulette, customers who avail of the challenge will have their Large pizza order secretly drenched with the new sauce. Only one pizza slice will contain the Reaper Chilli Sauce so customers are in for a surprise when they do eat.

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Domino’s ANZ Chief Marketing Officer Allan Collins said that to succeed the bar set by the very first Domino’s Pizza Roulette, they had to up the ante with a devilish new creation for this year’s event.

“While the Yellow Bhut Jolokia Chilli sauce sure got the heart racing, we knew there were some serious spice lovers out there looking to meet their match. This year we decided to rise to the challenge with the hottest spice in town, the Carolina Reaper. To put the heat into perspective, on the spice ranking Scoville Scale Domino’s Reaper Sauce is 1,100 times spicier than a jalapeño, and puts the humble pepperoni to shame. At a mind-melting 2.2 million SHU, it is not for the faint-hearted,” Collins said.

Meanwhile, Domino’s will be redressing the Seasoned Chicken Wings as Reaper Wings: 5 Seasoned Chicken Wings drizzled in Reaper Chilli Sauce as part of the Halloween promotion.

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