PROMOTIONS | Staff Reporter, Australia

The Cheesecake Shop set to give away AUD$20,000 for Father's Day promo

The competition will run until September 2.

Looking to drive purchase and customer engagement, The Cheesecake Shop has launched their Father’s Day “Win Dad a Man Cave Upgrade” promotion where they will be giving away four $5,000 AUD cash prizes.

According to the cheesecake brand, participants are eligible to participate by purchasing any item. The competition will be promoted through digital, social media, and in-store advertising.

“Keeping promotions simple has been the key to our recent success. Words like win, free, free entry and cash figures have always played a role in promotional success,” The Cheesecake Shop general manager of marketing and operations Peter Dable said.

“It has never been our intention to reinvent the wheel; rather, we want the wheel to be bigger, better, faster and more memorable.”

The Father’s Day promo will be on-going until September 2. Winners will be announced after a week after on their Facebook pages.

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