More 7-Eleven stores in VIC this 2022, chain says
The company is specifically eyeing sites across the state that have high customer traffic.
7-Eleven is planning to secure new sites in VIC this year, the chain announced.
“We’ll open our first store in Shepparton in early 2022 and expect to open at least five other new stores in Victoria in the next 12-18 months,” 7-Eleven Australia Area Lead South Nick Maddox said in a statement.
The chain opened stores at Tarneit North, Delacombe, and Braybrook in December, bringing the total number of stores opened in the state in the past two years to 13.
Maddox said CBD locations are “certainly” the hardest hit by the impacts of the pandemic, but thinks “being agile and adapting to customer insight at a store-by-store level” is key to navigating changes.
“While traffic patterns are certainly evolving, we’re continuing to focus on having our offer in the right locations, in the right format, to provide convenient solutions for our customers. Recruiting good people who can deliver an extraordinary offer is also a key priority,” he said.
“While CBD locations have had a slower recovery, the changes in customer behaviour patterns have been beneficial for sites such as those in suburban areas, regional centres or outer metro locations.”
The company is specifically eyeing sites across the state that have high customer traffic.
