Adamantem Capital acquires majority stake in Boost Juice operator

The deal was reportedly worth $350m.

Private equity firm Adamantem Capital has acquired Bain Capital’s majority stake in Retail Zoo, the operator of Boost Juice and Betty’s Burgers.

“We are pleased to announce that Adamantem has signed binding documentation to acquire a majority stake in Retail Zoo, operator of leading brands Boost Juice and Betty’s Burgers. This will be the fifth investment for Adamantem’s Fund II,” Adamantem said in a LinkedIn post.

Retail Zoo, a leading multi-brand platform has a portfolio of over 750 stores across the Boost Juice, Betty’s Burgers, Salsals and CIBO brands in Australia and internationally.

Retail Zoo has deep industry experience in the food retail sector, with a strong management team and platform supporting market-leading brands. Boost is the largest smoothie and juice brand and Betty’s is the fastest-growing casual dining brand, in Australia.

The company’s founder Janine Allis will remain a shareholder and director.
In 2014, Bain Capital bought the majority stake in Retail Zoo for $185m from the Riverside Company.

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