Pie face inks deal to unveil 100 stores in the Middle East

In the next 10 years.

Following the brand’s recent expansion in the United States and New Zealand, Australian bakery café chain, Pie Face, has announced their latest partnership with Dubai-based retail and hospitality company, the Landmark Group.

Pie Face’s partnership with Landmark Group’s Foodmark division will see the opening of at least 100 stores in the UAE, Saudi Arabia, Kuwait, Bahrain, and Qatar in the next 10 years.

"We are excited that our work with Univest has led us to be in partnership with a group such as Landmark Group in this region.

“The Group has a 40 year track record in the Middle East, is the largest retail tenant in the region with over 22 million square feet of retail space, over 45,000 employees and has a dedicated and experienced food services team,” said Wayne Homschek, Co-founder and CEO of Pie Face.

Foodmark has been operating several internationally franchised brands in the Middle East since 2007, such as Carluccio’s, Chi’Zen, Mango Tree and Max’s Restaurant. It also has its own brand restaurant, Zafran, and has ties with Ushna, The Meat Company, La Gaufrette and Bazerkan.

"We are thrilled to be in partnership with Pie Face and it marks our entry into the bakery café segment. It’s our endeavor to keep introducing new concepts to the region and Pie Face is a globally unique concept with fantastic product, a quirky brand, a fantastic business model and an experienced management team.

“We look forward to making this an iconic brand and delighting customers in the Middle East with a completely new offering," said Kieran Mallon, COO of Foodmark.

In addition, the brand has also retained their partnership with Univest Consultancy Group, W.L/L., to advise them as they take over the Middle East market, and help them look for suitable partners in the region.