Noodle Box reveals plans to unveil 65 stores in the Middle East
They recently opened their 2nd store in Mauritius.
As part of the brand’s international expansion strategy, Noodle Box announced the second store in the Bagatelle—Mall of Mauritius complex. The first store in Mauritius was opened September last year.
The brand teamed up with Hyvec Food Ltd. who also shared the brand’s plans to open its third store by the end of September this year.
“Mauritius is a multicultural island, hence food habits have been diversified amongst cultures. The Mauritian people have accepted fried noodles and fried rice as part of their cuisine. It’s freshly cooked, quick to serve and is inexpensive.
“The Noodle Box concept fits in well because of existing eating habits, the choice of new Asian inspired flavors, the packaging and also as an international brand it is to say ‘in’ for the young new generation to eat this type of food in a food court as it is branded,” said Tanvir Adamjee, Managing Director of Hyvec Foods Ltd.
In addition, Noodle Box also revealed plans of opening two stores in Saudi Arabia by January or February next year, in partnership with master franchisor Dar Al Himmah for Food Ltd.
Food Ltd and Noodle Box has inked a deal to open 65 stores in the Middle Eastern market in the next seven years.
