The Coffee Club to launch 100 stores in the Middle East
They inked a deal with Liwa Minor Food & Beverages LLC.
The Coffee Club revealed that they have officially signed a licensing agreement with Liwa Minor Food and Beverages LLC for the brand’s expansion across six territories in the Gulf Cooperation Council (GCC) region in the Middle East.
The six territories that form part of the GCC region are the following states—Kingdom of Bahrain, State of Kuwait, Sultanate of Oman, State of Qatar, Kingdom of Saudi Arabia, and United Arab Emirates.
The Coffee Club shared that the GCC states represent a huge growth potential for the brand.
The partnership aims to expand the brand’s presence in the international arena and see the launch of at least 100 stores in the region by 2023.
“Expanding our store footprint is a key focus for us, particularly now that we are underway with our brand transformation. International markets play an integral role in these plans and we are excited by the opportunities presented within the GCC States.
“We currently have a presence in seven countries across the world and this signing, along with the recent deal with Malaysia, will see us grow to at least 14 countries within the next ten years,” said Jason Ball, CEO of The Coffee Club.
The brand currently has 68 international stores, with 46 in New Zealand, 12 in Thailand, 4 in China, 3 in Egypt, 2 in Maldives, and 1 in Caledonia.
