, Australia

Crust vies for bigger bite of flexitarian market with new plant-based menu

The chain teased more plant-based options in early 2022.

Aiming to reach more vegetarians and flexitarians, Crust announced the launch of its new menu featuring plant-based ‘beef’, ‘sausage’ and ‘mince’.

Designed by pizza chef and former Crust director Peter Augoustis, the range consists of the (Not) Beef Royale, Beyond Sausage, Shepherd’s Lie and the Heirloom Tomato Salad.

Augoustis is also credited for having created the chain’s original menu and for being instrumental in developing the brand’s current vegetarian line-up and the Upper Crust range.

The new range became a permanent addition to the menu from November 30, with the chain teasing more plant-based options in early 2022.

“We know that more than 2.5 million Aussies are exclusively vegetarian while 20 per cent of the population describe themselves as ‘flexitarians’ – that is, they mainly eat vegetarian but consume some meat and fish,” Crust general manager Jon Paul Partyka said.

“We realised there weren’t a lot of takeaway options for vegetarians that are just as tasty and varied as meat-based meals. So, it was important to us that we made a plant-based menu our customers can be proud of sharing.”

Follow the link for more news on

Join QSR Media Australia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Soonta is ready to be a top national Vietnamese QSR
Group chairman Max Xie shares details regarding the brand’s current growth path in his first interview with QSR Media.
Banjo’s is banking on its drive-thru arsenal to reignite interstate growth
CEO and managing director Jessica Saxby talks about the brand’s surging digital sales and how exactly they are avoiding the “Great Resignation”.