Ferguson Plarre trials pop-up store in Frankston

The bakery chain says the concept will allow them to explore new territories and products in an innovative manner.

Ferguson Plarre has launched a first pop-up store in Bayside Shopping Centre in Frankston.

The new concept features 15 new donut flavours such as their Unicorn, White Chocolate & Raspberry, Nutella, Classic Jam & Snickers Donuts. The store will be running for six weeks in the lead up to Christmas.

“There’s a much greater focus on grab and go, where our retail model has different offerings such as birthday cakes that are far more destinational, it just gives us more options,” Steve Plarre, CEO of Ferguson Plarre, said.

"It’s on the back of looking at our traditional kiosk, in-line stores and thinking ‘what if we wanted to roll in and out easily?’, because in some cases, landlords don’t want you for five or six years. So, we caught up with a few national leasing managers and really tested their appetite for this kind of model," he added.

(Photo credit: Ferguson Plarre)

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