, Australia

Burger Project officially opens Black Label restaurant

Its menu includes a wide selection of premium burgers and expansive breakfast items.

Looking to add sophistication to the burger scene, the Burger Project has officially launched its new Black Label restaurant venture.

Its menu consists of a wide range premium burgers – including the Black Label burger: a Cape Grim, grass-fed beef and triple smoked bacon pattie, layered with pickled jalapenos, cheese, fresh onions, lettuce and tomato, and drizzled with a Black Label “secret” sauce. Their wide menu also has expansive breakfast items, flavourful salads (with vegan options), and alcoholic milkshakes.

Design-wise, the restaurant at Grosvenor Place in Sydney features a sleek aesthetic with dark timber finishes and chocolate leather furnishings.

Rockpool Dining Group chief executive officer Thomas Pash said the Black Label by Burger Project menu is “traditional Burger Project [but] boosted in every way.”

“The burgers are bigger and the milk buns are packed with a wider array of ingredients. There are affordable café-style breakfast offerings and we’ve ramped up the bar menu to create a great after-work destination,” he said.

The combination of flavours are expected to provide customers a range of “exciting” new options.

 “We’re using fresh ingredients, make specific elements in-house, and have teamed up with local producers to showcase the best Australia has to offer,” he said. “The mix of vegan, Asian and classic burger styles, as well as produce such as kangaroo, native ingredients and superfoods, makes this menu uniquely delicious,” Rockpool Dining Group culinary director Neil Perry said.

The Black Label restaurant will be open from Mondays to Fridays, 7am to 10pm; and Saturdays, 11am to 10pm.

Join QSR Media Australia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

Collins Foods exits Taco Bell business
It is in talks with Taco Bell International for the potential transfer of ownership of the business.
Operations
KFC Australia’s COO resigns
Helen Moore has been with the company for almost four years.

Exclusives

Pappa Flock goes on TikTok to create buzz
It recently opened its seventh store in NSW and will open another in Queensland by year-end.
Chatime bets on coffee to attract older Millennials
Coffee was Australia's most consumed beverage in 2024, with six of 10 Aussies drinking it.
San San solves sandwich problem
The creative sandwich bar is as much about the experience as it is about the food.