NEW CONCEPTS | Staff Reporter, Australia

Burger Project launches new Black Label concept in Sydney

Burger Project Black Label brings new venue, bigger menu, deluxe burgers and breakfast to Sydney.

Taking some of the attributes of Burger Project’s hand-crafted range ($9.90-$15.90) – including slow food values, premium produce, and Rockpool Bar & Grill’s Wagyu burger ($26), the Black Label offerings fall somewhere in the middle price-wise.

The burger menu is still in development but will likely include Texan BBQ beef, deep-south crispy chicken, falafel, and crumbed fish fillet creations. A multitude of sauces, spices, slaws and other components will be included, featuring sustainable and locally-sourced ingredients.

The Black Label collection will feature an enhanced menu of salads, sides, dips, sodas, and shakes. Breakfast is covered too, with Sydney roaster Mecca Coffee and local artisan baker Sonoma. An enriched bar will also be launched to serve shakes with a hint of alcohol, an array of craft beers, wines, and whiskies, and a range of coffee through cocktails.

Fast-casual service is replaced with the special casual treatment, which means plates and glassware replace disposable vessels and meals and drinks will be delivered to the table.

Burger Project Black Label is expected to open late May at Grosvenor Place, 225 George Street, Sydney, replacing fast-casual outlet Saké Jr, which closed in early April.

Rockpool Dining Group chief executive officer Thomas Pash said Burger Project was one of the core brands that the Group had decided to focus on for expansion. “Burger Project is a proven brand, which is supported by a positive growth outlook for the overall burger category in Australia,” Mr Pash said. “We’re excited about the new developments that we’re bringing to this dynamic part of Sydney’s dining scene, including a super-premium burger range in a casual setting and a fabulous breakfast offering that heroes Sydney producers.”

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