Red Rooster launches new RoosterRaps
The new range has three new flavours.
Red Rooster rolled out its latest range of wraps called “RoosterRaps.”
The new range boasts three new flavours—Caesar with Bacon, Red Rooster’s signature Chili Aioli, and Classic Herb Mayo. The new product features chicken strips and salad wrapped in a soft tortilla.
Red Rooster has teamed up with 303Lowe for the TV campaign of the new range, which was launched on Sunday, 27th October 2013.
The campaign highlights the range as the “perfect portable lunch” for people who are always “on the run.”
“People will grab a RoosterRap when they’re running around, literally too busy to stop for lunch. But the Hollywood version of being ‘on the run’ was a lot more fun creatively,” said Richard Morgan, 303Lowe ECD.
