, Australia

Mad Mex brings the Big Burrito back

Following the success of last year’s campaign, Mad Mex Fresh Mexican Grill is again challenging customers to eat the 1kg burrito.

The Big Burrito is made with the same ingredients as the standard meal but with double the portion of each filling choice and wrapped in 2 tortillas.

Those who successfully win the challenge will be rewarded with a limited edition t-shirt designed by Sydney based illustrator and designer, Alex Lehours. In 2011, over 4,500 customers completed the Big Burrito challenge.

The Big Burrito will be available for the whole month of May in time for Cinco de Mayo for $19.95.

Follow the link for more news on

Join QSR Media Australia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

5 challenges QSRs faced when implementing loyalty programmes
1 in 2 Australian loyalty programme members are active in all of the loyalty programmes they are a member of.
Research
What fueled Oporto’s 200 restaurant growth?
The brand perfectly balanced its portfolio to capitalise on changing consumer preferences.