Macca’s rolls out healthier meal options in latest initiative
They’re backing up the Clinton Foundation.
McDonald’s have inked a deal with the Alliance for a Healthier Generation—founded by the Clinton Foundation and American Heart Association, to help consumers make more informed choices in their lifestyle and diet by offering more fruit and vegetable options.
This partnership will see the introduction of side salad, vegetables and fruit as alternative choices for French Fries in the brand’s value meals, in twenty of the fast food chain’s largest markets around the globe.
The brand builds on the initiatives already present in the Australian market, where transparency in labelling and improvements to the nutritional content of food have been made.
McDonald’s Australia introduced the option of salad instead of French Fries back in 2011, and provided all products on the menu boards with kilojoule labels.
A global trailblazer in these efforts, McDonald’s Australia also launched the TrackMyMacca’s app and the “McDonald’s Gets Grilled” documentary, which gives their customers a glimpse of where their food came from exactly.
“We are thrilled to have led the way for our global business when it comes to nutrition initiatives.
“Through our commitments to offer choice, ensure transparency and be clear on the content of our food, we have made significant progress in addressing the concerns our customers have around nutrition and obesity.
“Importantly, these types of initiatives are proving to be what Australians want from us. One example of this is the fact that today over a third of all Happy Meals sold in our market include a seared chicken wrap, apple slices, low-fat flavoured milk, fruit juice or water,” said Joanne Taylor, McDonald’s Australia’s Vice President Director of Corporate Communications.
