Get a glimpse of Noodle Box's new ice cream range
It has nine flavours.
Noodle Box recently launched the brand's new ice cream range as their latest dessert offering.
QSR Media spoke with Keir Houghton, Noodle Box Marketing Manager, to learn more about the new dessert range and what inspired the brand to launch it.
Below is Houghton's statement regarding the newest addition on the Noodle Box's menu boards.
"Earlier in the year, Noodle Box implemented a reengineered menu board architecture that saw the introduction of categories such as Yum Cha, Classics and Favourites. The goal here was to offer their guests a more complete meal solution. This highlighted though, that there was the need for a dessert offering, a key element to a complete end-to-end meal experience.
As they investigated "Asian desserts", it became clear that many of these options may not appeal to their core guest, which is why ice cream made perfect sense. Noodle Box prides itself in offering high quality and fresh ingredients, a value set that was shared by Serendipity Ice Cream. Serendipity offered a quality product as well as flavours that fit the Noodle Box brand, like Coconut & Kaffir Lime, Mango and Lychee as well as more traditional flavours like Vanilla Bean and Death by Chocolate.
With the timing of the launch of Ice Cream being Spring and with a hot Summer forecast, Noodle Box are confident this addition will be well accepted by their guests, allowing them to enjoy the a perfect end to their Noodle Box meal!"
Check out the radio ad here.
