Eagle Boys Pizza launches new Value Favourites
Australia’s second largest pizza maker expects to bolster pizza sales by at least 10% with the launch of its Value Favourites pizza range – a selection of four pizzas for $5.95 with a coupon.
Christine Hooper, Group Marketing Executive of Eagle Boys Pizza, explained the rationale behind the new range: “With rising interest rates and households watching their budgets, we need to ensure there is an affordable and tasty offering for those customers who have been hit particularly hard."
The move, which is expected to help Eagle Boys gain marketshare, reflects the company’s strategy to offer menu items catering to a spectrum of pizza lovers and prices.
The Value Favourites range includes Cheese Lovers, Ham & Cheese, Margarita, and Bacon Supreme. The pizzas are available on the range of Eagle Boys’ bases (except in the smaller local stores).
“The expansion of our menu into different categories reflects the maturing nature of the Australian pizza market. No longer is it one size fits all. Some pizza lovers want the different tastes and toppings of the Premium range, while others want the classic pizzas in the Traditional range and the affordability of the Value Favourites,” Hooper commented.
