Domino’s embraces new marketing mantra
Check out the brand’s social media strategy.
Domino’s Pizza introduced a new slogan and mantra that will pave the way for the brand’s promotions and marketing projects for this year.
As part of the brand’s ‘#Peoplepoweredpizza’ campaign, Domino’s debuted their new range of Peri Peri pizzas consisting of four flavours—Chicken, Prawn, Beef, and Vege & Feta.
The Peri Peri pizza range will be available beginning 3 February 2014, priced at $8.95.
“Peri Peri is a massive food trend that originated from South America and has been extremely popular here for the past couple of years.
“In fact, this whole style of cuisine has been a growing trend for some time now, so we wanted to jump on it as it’s not going away any time soon.
“It fits in perfectly with the rest of our pizzas, while offering something a little bit different for our customers,” said Stefaan Codron, Domino’s Group Head Development Chef.
Aside from this, Domino’s continues to strengthen the brand’s presence in social media, reaching out to their customers in this platform.
The brand has been getting involved in online conversations with fans and followers. Executives in the business have been spending time on Facebook establishing one-on-one sessions, responding to questions from the brand's followers.
Aside from Facebook, Domino’s has also established a presence on other social media networks such as Snapchat, Vine, Jelly, and Twitter.
The brand shared that these networks serve as engaging platforms that provide opportunity for the brand to communicate directly to their fans and followers.
