Brumby’s unveils all-new Get Active range
As part of their new health campaign.
Brumby’s Bakery is launching several initiatives, centered on educating customers on the functional health benefits of bread.
The brand will be launching colour coded packaging, description panels on bread bags, and information cards on all products in stores. In addition, a new website will also be launched that will feature nutritional information of the products and ingredient lists.
As part of this campaign, Brumby’s unveiled the new ‘Get Active’ range. The brand reported that the loaves boasts health benefits such as over 10% of the recommended daily intake of fibre, low GI for sustained energy, and contains more protein per slice than an average egg.
“Brumby’s Get Active range puts your family first by giving you factual information about the real health benefits contained in each loaf of bread.
“The range features a delicious assortment of loaves, like the Swiss Soy and Linseed, Swiss Seed and Mega Grain, which are perfect for creating healthy meals for your family.
“Brumby’s wants their customers to know exactly what is in each loaf of bread, and is making it easier to understand just why things like ‘high fibre’ and ‘low GI’ are great health benefits,” said Matthew Hayden, Brumby’s Bread Ambassador.
