, Australia

Baskin-Robbins holds Chocolate Challenge

Eight chocolate flavours are put to the test in search of the ‘Chocolate Champion’.

Baskin-Robbins guests will be encouraged to sample new chocolate flavours and then vote online for their favourites, with a dedicated online campaign running via the Baskin-Robbins Facebook page.

Ian Martin, General Manager, Baskin-Robbins Australia, said, “We regularly receive comments from guests saying that chocolate is their favourite – however we have so many chocolate flavours on offer we wanted to determine which is the most popular.”

The eight chocolate flavours that are facing off during the Chocolate Challenge, which began on September 1, are: Chocolate, World Class Chocolate, Chocolate Mousse Royale, Rocky Road, Peanut Butter ‘n’ Chocolate, Gold Medal Ribbon, Chocolate Trilogy, and Maui Brownie Madness.

The winner will be crowned Australia's 'Chocolate Champion' at the end of September, and a special ‘Buy 1, Get 1 FREE’ offer will be made available for the winning flavour to all Baskin-Robbins Australia Facebook fans and Birthday Club members, valid for the month of October.

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