Pie Face rolls out new take home coffee range

There are 3 blends to choose from.

Pie Face debuted a new take home coffee range that features three blends—Kick My Arse, Start My Heart, and Open My Eyes. The new coffee blends are available in stores, in 250g packs.

Below is a Q&A with Kim Carlon, Senior Marketing Manager of Pie Face.

QSR Media: What drove the brand to launch its own take home coffee range?

Carlon: Pie Face is really serious about our coffee quality and we wanted to expand our offer to customers to show just how serious we are. Our unique take home range comes in three strengths that Pie Face Coffee lovers will know well – Kick My Arse, Start My Heart & Open My Eyes.

We're excited to be able to offer our customers the barista-made coffee they enjoy in-store, as 250g whole bean packs that they can now take home!

QSR Media: What makes your new product range unique?

Carlon: The Pie Face Coffee Range is unique, as we have different strengths for different people, depending on how they like their coffee.

Some like a sudden punch to the senses to get them started, others prefer a more mellow stimulation, a bit of a warm up before facing the day.

We have the Kick My Arse Blend which is super strong for the over achievers who only have two speeds and want a quick jolt.

Start My Heart is our strong blend for the decisive go-getters who don’t have a second to spare, and Open My Eyes is a mild blend, for those who like to ease into their day.

At Pie Face, we have a coffee for every face!

QSR Media: How has the reception been from your customers so far?

Carlon: Reception has been positive. Our Kick My Arse fans are especially passionate about their preferred coffee & love that they can now also make their favourite cup at home.

QSR Media: Is the brand planning to further develop the new take home range in the upcoming months?

Carlon: We are happy with the range that has just been launched, but Pie Face is always developing, growing and responding to customer needs and feedback. So we will look at developing the range over time as the market changes.

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