Soul Burger, Future Farm launch vegan ‘DJ TVNALILY’ burger

The burger’s form is based on animal rights activist DJ Tigerlily.

QSR brand Soul Burger and global food tech firm, Future Farm, crafted a plant-based burger to mark World Vegan Day.

The eye-catching design of the burger was based on Australian DJ and animal rights activist, Dara Lawson or “DJ Tigerlily.”

According to a statement, the burger will be rolled out on 1 November. The new burger will also be sold in stores and will be available through takeaway in November.

The burger is crafted with Future Farm’s “Future Tvna,” which has the taste and texture of real tuna.

Soul Burger and Future Farm will also donate a percentage of their profits made from the burger to Tangaroa Blue Foundation, which is a not-for-profit organisation dedicated for removal and prevention of marine debris.

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