,Australia

San Churro boosts snacking profile with new winter menu

The range aims to celebrate nostalgic flavours.

San Churro announced the launch of its new winter menu across its 50 stores.

The range includes new Snack Packs that feature Spanish churros and mini apple pies drizzled in caramel, s’mores filled with cookie butter and toasted marshmallows and hot jam doughnut buñuelos (dough fritter) with strawberry coulis and vanilla custard.

The dessert franchise also introduced Hot Chocolate Bombs, made from cocoa spheres and packed with marshmallows, mini Oreos and Milo. Customers can open the spheres by simply pouring over with hot milk.

The new menu launch will be supported with an integrated digital media campaign with new content being shared across its social media platforms to reach their 2.5 million followers.

“We believe our new menu will resonate with so many Australians across the country. Celebrating nostalgic flavours that will inspire you to snug-up near a fireplace with your friends and family. We’re also sure dessert lovers will cherish how this new menu helps kick the winter blues,” San Churro CEO Giro Maurici said.

The new Snack Packs are available in-store and via takeaway, whilst the new Hot Chocolate Bombs are available in-store only.

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