Muffin Break launches new Big Top Muffin
Created with combination of caramel sauce, crunchy popcorn and butterscotch muffin..
Gemma Fitzsimons, Muffin Break ANZ Marketing Manager, said, “Muffin Break is the perfect place to relax, have a coffee and catch up with friends and family. Now with Muffin Break Muffin Lab creations, there’s even more reason to make Muffin Break the perfect destination for some “me time”, with a new unexpected muffin flavour in store each month.”
“We’re sure customers will love our new Big Top muffin, the combination of caramel, popcorn and muffin is completely irresistible and utterly delicious.”
The Big Top Muffin was created by the company’s new Muffin Lab, which develops new menu items, with one new flavour released each month for a limited time only.
Upcoming Muffin Lab creations include the Morello Cherry Supernova, to be unveiled in early June, the return of the highly requested Duffin, in late June, followed by the Clementine Collision, in stores July.
Muffin Break also encouraged its fans to put forward their own Muffin Lab flavour suggestions by visiting Facebook.com/MuffinLab, with the best suggestion winning a $500 Visa gift card. At the end of the year, the brand will choose a suggestion to feature in-store.
