MENU INNOVATIONS | Staff Reporter, Australia

McDonald's Australia responds to rising demand for plant-based options with new veggie burger

The burger is currently being trialled in South Australia.

Responding to the rise in demand for plant-based options, McDonald’s Australia announced it is trialling a veggie burger in South Australia.

The McVeggie Burger features crumb-coated patty made up of a mixed vegetable blend that includes Australian potato, peas, corn, carrot and onion, with cheese, lettuce, herbs and
spices, mayonnaise and pickles on a sesame seed bun.

“We understand there’s a rising demand for vegetarian options and we always look to give our customers more of what they want. We’re excited to be trialling the McVeggie Burger in South Australia so our customers can give us feedback on it before we look to serve it up across the country,” McDonald’s Australia marketing director Jo Feeney said.

The McVeggie Burger will be available after 10:30am in South Australian restaurants for a limited time.

(Also read: Can Australian gourmet burger chains sustain segment growth?)

Macca’s lauded by CEO
The fast food giant’s Australia arm was recently lauded by CEO Steve Easterbrook for its experimentations with new offerings and early adoption of market innovations such as its partnership with Uber Eats.

“I visited Sydney and Melbourne last month and continue to be impressed with how the team is successfully driving growth across all dayparts. The market has now grown comparable sales for the past 20 consecutive quarters,” he said.

“The US market even stole shamelessly from our friends in Australia by introducing cheesy bacon fries.”

(Also read: McDonald's to invest $500 million in new restaurants and refurbishments over the next three years)

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