MENU INNOVATIONS | Staff Reporter, Australia

Frosty Boy blends new beverage menu for CXpresso

The dessert and beverage chain is partnering with the café chain, CXpresso.

CEO Dirk Pretorius said 80 percent of Frosty Boy’s current opportunities in Australia came from its beverage bases, and the Gold Coast-based manufacturer was pleased to be able to develop a bespoke product for the popular café chain.

“The Art of Blend is really opening doors for us and presenting opportunities to partner with cafes and restaurants of the highest calibre,” Pretorius said.

“Through the Art of Blend range, our customers can offer a premium, bespoke product to their own clientele, without the expense of investing in special machinery or costly equipment.”

“We want our customers to succeed through our products. Our team partners with our customers to create a menu that is creative, innovative, cost effective and a perfect fit for each business.”

Frosty Boy developed a premium range of frappes and smoothies for CXpresso, which Neil Soares, Croissant Express and CXpresso CEO said were a popular addition to franchisees’ menus.

“We anticipate the Frosty Boy partnership will continue to evolve as our expansion across Australia gains momentum,” Soares said.

“Our customers are certainly reporting our gourmet beverages are the perfect accompaniment to our sandwiches, pastries and hot meals.”

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