The new range will be available in all stores from September.
A trio of pizzas is set to start a continuing range of plant-based items from Domino’s in the country.
Starting this September, customers will be able to avail a plant-based version of their Beef & Onion pizza, a plant-based Beef Loaded Burger and plant-based Beef Taco Fiesta.
Growing demand notwithstanding, Domino’s says their main drive for the launch is inclusivity.
“We want to ensure that everyone can share in the joy of pizza, regardless of their religious, ethical, dietary or lifestyle choices,” Domino’s Australia and New Zealand CEO Nick Knight said in a media release.
The company devoted nine months for development and testing. Domino’s global development chef Michael Treacy said the chain partnered with Australian companies to develop its plant-based ingredients, which are exclusive to them.
“We tried and tested hundreds of flavours and variations from around the world before settling on a plant-based ‘beef’ which has a similar taste and texture to our existing beef,” he explained. “Made from soy protein, our plant-based beef is free from artificial preservatives, flavours and colours, and is lower in saturated fat and higher in protein than its meat counterpart.”
Domino’s is no stranger to meat alternatives, previously introducing vegan cheese to its menu. Recently, the company announced that its trialling a ‘Tap & Take Only’ payment model in five stores.
The pizza chain announced that it is giving away 10,000 Cheese & Garlic Scrolls via its Facebook page on 22 July, and will also be offering 60% off premium pizzas, 50% off traditional pizzas and 40% off New Yorker pizzas until 31 July.
Do you know more about this story? Contact us anonymously through this link.