, Australia

Burger Project collaborates with Vegemite to launch new burger

The Vegemite Burger will be available at the Burger Project pop-up at the Australian Open until January 28.

It will also be available in all 12 Burger Project stores across Melbourne, Sydney, and Brisbane.

Neil Perry has created the premium Vegemite Burger in line with the ethos of Burger Project: to use premium ingredients and support local producers. Perry said, “Vegemite is synonymous with our Australian way of life. Its unique taste, smeared on a soft milk bun, alongside our premium beef patty, mayonnaise, fresh lettuce, tomato and crunchy onions, has resulted in an intense depth of flavour we think burger aficionados will love. I’m excited to be given the opportunity to collaborate with such an iconic Australian brand and hope it’s enjoyed by all Australians.”

Adam McNamara, general manager of Bega Foods and Vegemite believes this is yet another perfect pairing for Vegemite, and is thrilled to be partnering with an Australian culinary icon. “We feel privileged that such a notable and highly regarded chef has celebrated our favourite spread by incorporating it with one of his burger recipes." 

Join QSR Media Australia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!