MENU INNOVATIONS | Staff Reporter, Australia

Burger Project collaborates with Vegemite to launch new burger

The Vegemite Burger will be available at the Burger Project pop-up at the Australian Open until January 28.

It will also be available in all 12 Burger Project stores across Melbourne, Sydney, and Brisbane.

Neil Perry has created the premium Vegemite Burger in line with the ethos of Burger Project: to use premium ingredients and support local producers. Perry said, “Vegemite is synonymous with our Australian way of life. Its unique taste, smeared on a soft milk bun, alongside our premium beef patty, mayonnaise, fresh lettuce, tomato and crunchy onions, has resulted in an intense depth of flavour we think burger aficionados will love. I’m excited to be given the opportunity to collaborate with such an iconic Australian brand and hope it’s enjoyed by all Australians.”

Adam McNamara, general manager of Bega Foods and Vegemite believes this is yet another perfect pairing for Vegemite, and is thrilled to be partnering with an Australian culinary icon. “We feel privileged that such a notable and highly regarded chef has celebrated our favourite spread by incorporating it with one of his burger recipes." 

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