/Noodle Box
Noodle Box taps creative agency Anatomy Studios for brand refresh
The new look will focus on brand's essence around Asian food.
QSR Asian brand Noodle Box launched a brand refresh with the help of the Creative Agency, Anatomy Studios.
The new look emphasises the brand's essence around Asian food adventure and brings it to the forefront of the 26 years of rich brand history.
Noodle Box Brand Manager, Megan De Haas, said she is elated to collaborate with Creative Agency, Anatomy Studios.
“Noodle Box is thrilled to partner with Anatomy Studios and collaborates on redefining our long-term brand strategy, and core brand essence, as well as reinvigorate our creative brand identity by taking an evolutionary approach to the design," said Megan.
It was mission critical that where we landed was unique, ownable, and specific allowing the brand to be strategically carried forward long-term and remain relevant within a highly competitive marketplace at present,” added Megan.
Noodle Box's new brand is built around the idea of customers taking on a flavourful adventure through Asia right here in Australia asking customers to "unbox your adventure."
Anatomy Studios Creative Director, Matt John, said the idea of "Unbox your adventure" represents the overall ethos of Noodle Box’s new brand identity.
