With Grech's appointment, Souvlakihut has now invested in consumer research as it plans continued growth through a stronger strategic focus on marketing.
“Souvlakihut is an exciting business and I was thrilled to be offered a position where I could help grow its market presence,” said the new National Sales & Marketing Manager of Souvlakihut.
According to Souvlakihut Managing Director Bill Fotiadis, Grech will bring a focus to Souvlakihut’s marketing strategy and ongoing direction. “We’re excited to welcome Rebecca to the team. Her experience means we will continue to create engaging campaigns that will maintain positive sales growth and increase our market share.”
“Since Rebecca has come onboard, we’ve invested in consumer research to achieve a stronger business direction on marketing initiatives,” added Fotiadis.
“My priority over the next 12 months is to really hone in on our customer needs and ensure they’re being met,” said Grech. “Moving forward, it’s important that we not only understand customer trends, but that we’re also across customer behavior and needs.”
“The business has grown over 217 percent in the last three years and was ranked third in BRW Fast Franchises this year. With a focused, unified marketing approach, my goal is to turn Souvlakihut into the most successful franchise in Australia,” commented Grech.
The role will involve managing and coordinating Souvlakihut’s advertising, digital and PR agencies; unifying marketing activity; ensuring strategic direction and developing a 12-month marketing plan.
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