, Australia

You won’t believe which Grammy winner teamed up with The Coffee Club

Clue: He's livin’ la vida loca.

The Coffee Club announced their biggest promotion yet, after inking a deal with Grammy winning singer, Ricky Martin. Ricky Martin will be promoting the brand during his Australian tour.

This will be Martin’s first tour in the country in more than ten years. The tour will kick off on 5th October, and will be holding a total of eight concerts across the country.

According to Greg Bowell, Marketing Manager of The Coffee Club, this promotion will pave a new era for their brand, offering something different to a wider audience.

“Ricky Martin is a great fit for our brand and he is loved by a broad range of Australian fans. It’s the ideal opportunity for us to really showcase what we have to offer.

“This is one of the biggest events in our history and we are so excited by what’s coming up. We really want consumers to come in store and begin experiencing what’s new about The Coffee Club,” said Bowell.

In addition, Ricky Martin also shared his enthusiasm on the newly forged partnership saying, “I’m excited to partner with an iconic Australian brand for my upcoming Australian tour and look forward to performing in front of my Aussie fans once again.”

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