Want pizza? Now you can order via Facebook
Domino’s says it’s the first pizza company worldwide to offer Facebook ordering.
With more than 10 million active Facebook users in Australia and the number of daily interactions high, Domino’s has designed and built an ordering capability into their Facebook pages to ensure customers can order pizza without leaving the site they spend significant time on each day.
Domino’s Online Marketing Director, Michael Gillespie, said more than 567,000 Australians have connected with the pizza chain through Facebook and that the new ordering app brings customers a more engaging and social ordering experience.
Mr Gillespie said the development included building two ordering approaches – one with the open graph application enabling automatic sharing of a customer’s ordering experience with their friends, and the other giving the customer control of what they want to like and share during their ordering process.
To celebrate the launch of its Facebook ordering, Domino’s is offering a special introductory price of $5.96 pick-up for Value and $6.95 pick-up for Traditional pizzas for all orders placed through Facebook before 4 June 2012.
Orders are made through Facebook.com/DominosAustralia.
