, Australia

There’s a new ordering app in town

Called mimenu, it allows smaller size retailers to have an app for free.

Peter Buckingham of Spectrum Analysis and Anubhav Tewari are working with their partners to bring a low cost option to the market. The only investment from the retailers is a tablet and a mobile phone account.

The mimenu app allows the retailer to update the menu, the pricing, and other features. It also automatically updates all users with the app on their phone.

A by-product of the app is that the retailer gets to learn about the trends in their sales like which are the popular items by time of the day. Data relating to customers who patronise the retailers can also be collected and can be used as basis for rewards.

“Once you sign up, they only require a fee on the throughput generated by the app, so if your customers choose not to use it, or you have marketed it poorly, then the cost is negligible,” said Spectrum Analysis in a release.

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