SumoSalad teams up with celebrity fitness coach
A more holistic approach to healthy living will be promoted.
SumoSalad has welcomed a new fitness expert to the team, who will help customers stay healthy over the summer.
Amelia Burton is a Channel Nine fitness expert and trainer to various celebrities.
Burton will be joining Pete Evans—chef and SumoSalad brand ambassador, and Georgina Moore—SumoSalad’s in-house dietitian, in helping offer and promote a holistic approach to healthy living with heath and wellness content.
“For me, SumoSalad is a natural fit as the brand is in complete sync with my personal health and nutrition values. We have a shared love of fresh produce, healthy food that tastes great, and getting Australian’s fit,” said Burton.
SumoSalad, together with Burton, Evans, and Moore, launched extensive media relations and digital and customer loyalty campaigns that are centered on strengthening brand awareness, product trial, and ongoing loyalty.
The key activities in the campaign are the Annual Lunchtime Habits Survey, SumoSociety and Facebook Engagement, and the Sumo Your Life Promotion.
The SumoSociety & Facebook Engagement allows customers to interact with a panel of celebrity experts through regular and live Q&A’s, and receive access on blog posts and tips on health and wellness.
On the other hand, the ‘Sumo Your Life’ promotion is a partnership with other wellbeing brands that will offer the brand’s Facebook fans exclusive prizes and incentives.
