Subway puts spotlight on ‘customisation’ in new brand platform
See what the ‘I Got It Made’ campaign is all about.
Subway Australia and New Zealand recently launched their new ‘I Got it Made’ campaign, which is aimed to promote the new direction the brand is aiming for.
The new brand platform is focused on customisation, offering customers the opportunity to have their meals made the way they like it.
Read the full report here.
Below is a Q&A with Ben Miles, Regional Communications Specialist for Subway AUS/NZ/ASIA.
QSR Media: Why did Subway decide to focus on customisation in their new campaign?
Miles: We want to bring to life our core brand essence of “celebrating individuality”.
This new campaign highlights our commitment to listening to what Australians want and providing them with delicious sandwiches tailored to the individual Aussie palate.
QSR Media: What are the key values that Subway aims to promote in this new brand platform?
Miles: With the new ‘I Got it Made’ brand platform, we want to celebrate the individual and what makes them different, and how Subway Restaurants can fit into an active, healthier lifestyle.
We pride ourselves on creating subs tailored to the tastes of the individual and offering a variety of tasty, good value food, made the way you say.
QSR Media: With a new brand direction, what can customers look forward to as part of this campaign?
Miles: Australians choosing a healthier lifestyle can enjoy a range of healthier options in our 6g of Fat or Less range, providing delicious subs that can suit the busy lifestyles of Australians.
QSR Media: How have customers responded to this so far?
Miles: We are very happy with how well the campaign has been received by Subway customers across Australia.
