Subway launches new fit and healthy campaign

It encourages Australians to ‘keep up the good work’.

Promoting the range of low fat Subway 6-inch Subs, the concept sees Subway Restaurants inspiring Aussies to live active, healthy lifestyles.

Gina Kahler, Subway Restaurants’ Regional Marketing Director, said: “The campaign is about partnering with our customers, helping them get fit and healthy by providing them with the freedom to choose healthier and delicious meal options. We all need some support when it comes to exercise and diet.”

The 30-second TV commercial by Publicis Mojo shows real life footage of the Subway Restaurants’ cheer squads in pop-up tents around various exercise hot spots cheering people on and supporting them in their efforts to shape up for summer.

The campaign is being rolled out across radio, outdoor, online and in-store as well as through experiential activations, which will see the TVC brought to life across Australian capital cities in the coming weeks.

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