Subway debuts latest ‘I Got It Made’ campaign

It aims to celebrate the individual.

Subway Australia and New Zealand have debuted their new ‘I Got it Made’ campaign, paving the way for the brand’s new direction.

The brand reported that the campaign is centered on what their customers love about the brand, and that they can have their meal orders made the way they like it.

“We are thrilled to be launching the “I Got it Made” execution as this is a natural evolution for Subway to showcase the brand’s unique customisation attribute while still being true to our core values.

“With the new ‘I Got it Made’ brand platform, we want to celebrate the individual and what makes them different, and how Subway can fit into an active, healthier lifestyle,” said Jodie Milini, Subway Senior Marketing Manager.

The ‘I Got it Made’ campaign will be featured in TV commercials, outdoor and online.

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