, Australia

Pizza Hut launches Sticky Fingers TV campaign

The 15-second commercial by M&C Saatchi will air for five weeks nationwide.

Pizza Hut has launched the TV campaign which shows “the embarrassing lengths people will go to enjoy their Sticky Fingers chicken wings, strips, and lamb ribs,” said a release.

Aside from the TV ad, Pizza Hut is also launching major Sticky Fingers social media activity. The pizza restaurant company has also partnered with Universal Pictures’ Bourne Legacy.

Pizza Hut Head Marketing & Food Innovation, Anup Jain, said, “Sticky Fingers are absolute favourites of our customers and we’re confident that creating buzz through our TV campaign, some fun and creative social media, as well as our tie-up with the Bourne Legacy movie will make them even more popular.”

View the TVC here.

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