Muffin Break unexpectedly holds Australia's largest Facebook-based coffee consensus
Attracts 32,000 coffee lovers.
Over four weeks during February and March, Muffin Break invited its customers to vote for their preferred coffee size, style, milk and strength; as part of its 'Win Your Daily Cup' competition. The response exceeded the brand's expectations, resulting in tens of thousands of entries as well as an explosion of shares and conversations across Facebook, Twitter and Google+, according to Muffin Break.
Based on the campaign results, skim Cappuccino is Australia's favourite coffee, while skim lattes and full-cream cappuccinos came in second and third place.
Muffin Break National Brand Manager John Macphail said they were overwhelmed to see so many Muffin Break fans engage with the social media campaign.
“With more than 198,000 likes on our Facebook page before the survey began, we were confident the campaign would be well received − but this huge response was a wonderful surprise.
“This impressive positive result is a reflection of our very loyal and engaged customer base, who not only visit us regularly in-store but also stay connected with the brand via our Facebook page,” Mr Macphail added.
