Muffin Break snubs idea of charging extra for soy
This involves any type of coffee sold at any Muffin Break café across Australia.
According to the Woolcott Research survey commissioned by Muffin Break, one in four Australian coffee drinkers would definitely consider switching to soy milk if it incurred no added cost to their daily coffee intake.
A Muffin Break announcement said Generation Y in particular is interested in switching to soy, with 35% of those surveyed stating they would be more likely to make the change if not for the surcharge.
Muffin Break National Brand Manager, John Macphail, said, “Some may say the industry-standard soy milk surcharge is justified given the cost of soy in comparison to regular milk, but the undeniably-existent frustration of having no option but to pay more for soy coffee – especially when non-soy milk isn’t an option for health reasons – is just as understandable.”
Coffee currently accounts for 50% of Muffin Break’s total sales and more than 70,000 units of soy-based milk products were sold by Muffin Break last year.
