More than 1000 Big Burritos were sold per week throughout May.
“The result has been absolutely phenomenal, the campaign certainly exceeded all expectations,” says Young. “We weren’t sure how our customers would respond to the idea of a food challenge, and the widespread excitement and enthusiasm has been a great surprise. It demonstrates the fun and energetic personality of our customers and their connection with the Mad Mex brand. The marketplace is overloaded with messaging that is targeted at our customer demographics, so we are pleased that our customers engage with Mad Mex so actively and promote the brand to their peers through word of mouth and social media.”
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