Mad Mex nutritional calculator generates a dramatic increase of 47% in unique visitors
Since its launch, its online and mobile site have attracted a monthly average of more than 8,300 unique website visitors.
This is an increase of 47% from 6 months previous, with the nutritional calculator being utilised over 6,700 times.
Via an interactive screen, users can obtain full nutritional information for their meal according to item, fillings, salsa and extras and users can share the calculator via Twitter and Facebook with a simple click.
Entrepreneur and founder of Mad Mex, Clovis Young, developed the concept to adapt to changing needs of customers and their increasing interest in meal selection. A range of nutritional indicators will give relevancy for high protein, low fat, low carb and a raft of diets.
"The response to the Nutritional Calculator tells us two things loud and clear. Number one - customers want to know what's in their food and the nutritional calculator gives them the info they need. Number two, our customers enjoy engaging with our brand and will do so to get nutritional info, share their thoughts with their friends and followers, or win free items. To me, that says that they trust us and recognise that fresh Mexican food is a healthy dining option."
"We don't expect everyone to choose the low-carb, non-fat or gluten free options we offer at Mad Mex, but it's obvious our customers want to know the options. Of course, we've seen the other side of the spectrum where customers will go for the indulgent treat, and we think that's great, too."
