
KFC to give world record a clucking good attempt
KFC has asked cricket fans to channel their inner chook as they lead a world record attempt of the biggest ever ‘Chicken Dance’ at the cricket match this Friday night.
At the Australia vs. England Twenty20 cricket match which will be held at MCG, the crowd will be called on by 400 KFC Colonels at 7:15 to bust out their best moves and perform the world-famous ‘Chicken Dance’.
The current record for the largest gathering of people in one location to perform the ‘Chicken Dance’ is 72,000, with the record set at a county fair in Canfield, Ohio, in 1996*.
The New Year has already seen thousands flock to the fast-paced domestic Twenty20 games to get their quick cricket fix. As the Aussies and the Poms collide for the first time since the devastating Ashes defeat, surely this international rematch featuring a young and fresh Australian team will see a record amount of Aussies eager to watch their national pride regained.
KFC is providing cricket fans the chance to be a part of history by breaking the world record for the most people participating in the ‘Chicken Dance’. Australian cricketing legend David Boon and Australian paceman Doug Bollinger have been spruiking the event, encouraging fans to head down on the day.
KFC is calling on fans to head down and not only support the Aussie cricket team, but help break the current 72,000 strong world record.
“Twenty20 is all about fun family activities and getting people involved in cricket,” said Nikki Lawson, KFC’s chief marketing officer. “While not everyone will admit it, virtually everyone has performed the ‘Chicken Dance,’ either at a wedding reception or a sporting event. We want to get the crowd excited and ready to provide their full support to the Australian team. We hope the record attempt will have everyone out of their seats before the game with plenty of wing flapping and shaking of tail feathers.
“We need 72,001 to make the record official and think this number of people will ensure a fantastic atmosphere as Australia attempt to redeem their cricketing calibre.”
*A representative from URDB World Records (Universal Record Database) will be onsite at the MCG this Friday night to verify the numbers and evaluate whether the record is broken.