Published:
Hungry Jack's focus on flavour supremacy in new ad campaign
The ad features the tagline ‘People, forget bland, you need to Eat Righteous’.
Directed by Trent O’Donnell of the Jungle Boys, it follows on from a spot released early July to promote the Angry Whopper.
Justin Cox, group account director, Clemenger BBDO Sydney, said, “Eat Righteous is a rally cry for consumers to stop putting up with the bland and boring, and indulge in more epic, flavoursome food.”
Watch the TVC here.
