Here’s what you need to know about Red Rooster’s new 'Heroes of Hunger' campaign

It will highlight everyday Aussie heroes.

Following the launch of Red Rooster’s new Mega Rippa range, the brand teamed up with 303Lowe to create the “Heroes of Hunger” campaign.

The campaign will promote the three flavours included in the new Mega Rippa range, consisting of BLT, Classic Herb Mayo, and Bacon & Cheese.

Along with this, the new campaign will also be highlighting the hardworking Aussies that keep the offices running.

“We all know that the office would come to a standstill without the tireless efforts of the IT Department.

"Red Rooster is the brand that's brave enough to stand up for and celebrate the unsung heroes that keep our country ticking. Rooster's hunger is to satisfy theirs,” said Richard Morgan, Executive Director at 303Lowe.

The “Heroes of Hunger” campaign will be launched on the 1st of September, and will include TV, radio, print POS, social media and online advertising.

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