, Australia

Free coffee? Muffin Break promotes new Loyalty Card program

New Idea magazine readers will receive their free coffee in the 30 May issue.

As part of Muffin Break’s desire to endorse its new Loyalty Program and Signature Blend Coffee, New Idea magazine will carry a voucher for a free small coffee that may redeemed in any of Muffin Break’s 178 stores in Australia.

Coffee lovers who will redeem the vouchers and join the Muffin Break Club before 30 June 2011 will automatically qualify for the draw to win one of the five Jura 7 Coffee Machines valued at $1,395 each. Another prize stake is a year’s supply of Muffin Break Signature Blend 100% Arabica coffee beans.

Unlike other programs, Muffin Break claims that its unique Muffin Break card gives free complimentary coffee on the customer’s fifth purchase.

Online registrants to the Muffin Break Club will also receive free coffee on top of the exclusive member-only offers and discounts via email.

Every member of the Muffin Break Club is also treated to a FREE birthday muffin.

New Idea readers will have until 31 July 2011 to redeem their FREE Muffin Break coffee, but must register online to the Muffin Break Club before 30 June to be eligible to win the coffee machine and beans competition. The five competition winners will be drawn on 15 July 2011. 

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