Find out the reason behind Pizza Hut’s hook up with PlayStation
660 PS4s will be given away in their latest promo.
Pizza Hut launched the brand’s latest promo, in partnership with PlayStation, which will give customers a chance to win the brand new PlayStation 4 console.
A total of 660 PlayStation 4 consoles will be raffled off starting on 3 December until 31 December 2013.
Read the full report here.
Below is a Q&A with Fatima Syed, Pizza Hut Head of Marketing.
QSR Media: Why did you decide to partner with PlayStation?
Syed: Firstly, the brand fit is spot on. And secondly, we are all about driving further engagement with our customers, so being able to offer the exciting, sought-after PlayStation®4 (PS4™) in an exclusive promotion was perfect.
There’s been a huge amount of hype around the launch and many retailers have sold out of stock
already, giving pizza lovers an even greater incentive to order with us.
With 92% of Australians owning a device for playing games, we knew this was something many Australian families and households would be keen to get their hands on.
Each entry will be valid for 24 hours, or 24 draws, so the chance of winning remains high.
QSR Media: What are the objectives of the campaign?
Syed: This partnership allows Pizza Hut to offer significant and relevant added value to our customers.
With an incredible offering, that is the chance to win one of 660 PlayStation 4’s many of which will be won before Christmas, we hope to see thousands of entries.
Of course, a lift in sales is also a key objective as well as driving engagement with the brand through social media.
QSR Media: Any other comments?
Syed: As a brand, we’re committed to offering consumers great tasting pizzas as well as great value.
This PlayStation 4 promotion is an exciting opportunity for our customers to engage with Pizza Hut and with any luck, take home one of 660 PS4s!
