MARKETING | Staff Reporter, Australia

Eagle Boys banks on its pizza size advantage

If you're not happy with your small pizza, join Eagle Boys' contest and win a $1,000 Visa gift card.

Eagle Boys Pizza has launched its new “Do You Fit” competition asking contestants to "measure up" in light of the pizza chain's controversial size campaign launched last month.

The competition marks the next step in a multi-faceted advertising campaign based on research that confirms some large multinational pizza chains are selling pizzas up to 15% smaller than Eagle Boys‟ pizzas.

Eagle Boys is encouraging contestants to play the “Do You Fit” game by sending in images and videos of compromising places they've managed to fit, in similar fashion to the campaign's 15-second television commercial demonstrating a Domino's pizza box inside Eagle Boys packaging.

Contestants are invited to register with the Eagle Club, post their own video on Youtube or send in a photo, for a weekly chance to win a $1,000 Visa gift card or four runner-up $50 Visa gift card prizes.


Photo credit: April Ngern

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.