Domino's to spend $24mn for store refurbishment program
To kick off the refurbishment program 40 stores will immediately begin the transformation with more stores being added to the program at different stages this year.
According to Domino's, the program will be for its stores across Australia and New Zealand, which it says will bring greater sales and customer appear to out-dated store layouts.
As well as Domino’s owned stores undergoing an upgrade, the refurbishment program will include franchised stores undertaking their own upgrade to ensure they keep up with retails trends and customer demands while improving their business for the future.
Domino’s Chief Development and Franchising Officer Pat McMichael said the store refurbishment program was of significant importance to the Company with many older looking stores in need of an upgrade.
“Domino’s has been in the Australian and New Zealand market for many years but unfortunately we have some older stores which have become visually unappealing to customers,” Mr McMichael said.
“Our store refurbishment program is about bringing older stores back to life and giving them a new look and layout which we know will bring greater sales and new customers. It’s about stepping into the future and delivering a greater overall customer experience.
“We currently have 40 existing franchise and corporate stores undergoing a new fit-out across Australia and New Zealand. This is a huge capital expenditure project to be funded by DPE and franchisees but one we know will help deliver greater return for our franchisees and make our stores more visually appealing to customers.
Domino’s new store design incorporates softer tones and wood panelling to provide a more welcoming but contemporary feel for customers. Selected stores will also feature a seating area for customers and the pizza make line at the front of the store so customers can see their pizzas being made.
This store refurbishment program follows the Company’s recent announcement that it will open 35 new stores across Australia by the end of the calendar year.
